Remember these sales quotes.
If it's gonna be, it is up to me. Fish with what the fish likes.
You hope readers will view your articles and one of them will offer you a paying job. The Publisher is busy selling software and devotes lunch breaks to 100 writers. You must self promote your own pontifications.
Pandering to the public is very important. No views equals notes from Publisher that he lost your submissions in email.
Who cares what you enjoy, plagiarize the Most Popular articles. Do women enjoy wearing Daisy Duke Shorts? No.